Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Tweeted

Article posted by Danny Sullivan at Marketing Land

Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn’t seen by all your followers.

Facebook has been under fire for over a year as brands have noticed that their posts have gotten less engagement than in the past. A common reaction is that Facebook’s news feed shouldn’t be artificially deciding what to show to a brand’s followers. “Just show everything, like Twitter does it,” is a general refrain.

Twitter even took a shot at Facebook over this, in its blog ...

Abstract in spanish

Según este artículo la visibilidad en twitter es mucho más baja de lo que parece. De hecho lo que publicamos en esta red social llega a una parte muy pequeña de nuestros seguidores. El índice de participación de un tweet en Twitter no llega al 1% de tus seguidores.

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