“Five Things Marketers Get Wrong About China” – Thoughtful China
Common mistakes advertisers make about Chinese consumers
Publicado por Liuyang
miércoles, 02 de octubre de 2013 a las 18:00
China’s consumers have experienced tremendous economic and cultural transformations that shape how they define themselves, their impact on society at large, and how they consume brands. Thoughtful China, interviews Sandy Thompson, Young & Rubicam’s Global Planning Director about five common mistakes advertisers make about Chinese consumers.
Vía: Chinateca
02/10/2013 18:00 | Liuyang