中国社交网络市场
The Social Network Market in China
Publicado por admonASIAN
jueves, 02 de mayo de 2013 a las 09:13
全球最大的社交网络市场与欧美大不相同,但制胜要素有着共通之处。
没有Facebook,没有Twitter,没有YouTube。中国的社交媒体爆炸性增长,但它们却无法进入中国,从这可以看出中国社交网络是多么迥异于欧美市场。好在中国消费者遵循与其他国家消费者一样的决策旅程,因此,有效吸引消费者的基本法则可以共通。对于任何想要吸引中国消费者的业者来说,了解中国的社交媒体极为重要:这个全球第二大经济体的社交媒体市场规模超过美国,全球最大。
Facebook and Twitter have been blocked in China since July 2009 after a riot in the Xinjiang province to prevent coordination among protesters. Government officials didn’t say when the service would be restored, but it has not been restored yet. With the absence of the global social network giants, the China social network space is still highly competitive among domestic players, with no clear winner yet.
A recent UBS report issued in Oct 2011 said that “given China’s demographic diversity and low population mobility, no ‘winner takes all’ will happen soon. SinaWeibo will remain popular in top tier cities among white collars, Tencent’s platform will continue to dominate lower tier cities, and Renren will continue to attract students.”
Below is a brief introduction of each of these social websites.
More information:The Social Network Market in China
02/05/2013 09:13 | admonASIAN