"There is a lot of market noise, but not enough marketing"
Huawei's China CMO Jeffrey Yang said
Publicado por Liuyang
lunes, 30 de marzo de 2015 a las 12:00
Marketers should fuel the “soul” of their brands, and not be preoccupied with an addiction to “crude” promotions, says Huawei’s China CMO Jeffrey Yang.
Speaking at the Festival of Media Asia Pacific (FOMA) in Singapore, Yang said marketers should pay greater attention to the “intangible” in the pursuit of brand differentiation – pointing to the similarity between human and chimpanzee DNA.
“The problem with the market is that it only focuses on what is tangible, physical, but not what is invisible. There is a difference,” said Yang.
“All things tangible exist to serve what is intangible. Take the smartphone: it comprises 10,000 components, but its tangibility serves the intangible, which is communication.”... keep reading
Vía: M&M Global
Fuente original del contenido:
M&M Global
Redacción
http://www.mandmglobal.com/news/23-03-15/huaweis-china-cmo-jeffrey-yang-there-is-a-lot.aspx?_cldee=bmljay53aWdnaW5AaHVhd2VpLmNvbQ==
30/03/2015 12:00 | Liuyang
https://asianentrepreneurship.emprenemjunts.es/?op=8&n=10844